Patagonia

Outdoor apparel · Founded 1973 · Ventura, California · Private

An outdoor brand whose founder transferred ownership to fund environmental work.

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The story

Yvon Chouinard founded Patagonia in 1973, growing it out of a climbing-gear business. The company built a reputation for durable products and an outspoken environmental stance.

In 2022 Chouinard and his family transferred ownership of the company to a trust and a nonprofit, structured so that profits not reinvested in the business would fund environmental causes.

Key compounding decisions
  1. 1973
    From climbing hardware to apparel
    Expanded beyond gear into clothing while keeping a focus on durability.
  2. 2022
    Give the company away
    Restructured ownership so the business would fund environmental work rather than enrich shareholders.
Frequently asked
Who founded Patagonia? +
Yvon Chouinard founded Patagonia in 1973.
Who owns Patagonia now? +
In 2022 ownership was transferred to a trust and a nonprofit so profits would support environmental causes.

Compounded is a documentary series produced by Agate Street Studios. Company profiles summarize public record for editorial context and may be updated. This is not investment advice.

Notes from Andrew

The thinking that didn’t make the final cut.

Key takeaways and the research behind each company, sent the morning each episode drops.

Netflix
S01 · E01 · COMPOUNDED
8:24
24:18