A wearable action camera that created a category, then had to defend it.
Episode in production. Get notified →Nick Woodman founded GoPro in 2002 after wanting a better way to film himself surfing. The company built rugged, wearable cameras that defined the action-camera category.
GoPro went public in 2014. It later faced pressure from smartphones and lower-cost competitors, and worked to diversify through software, subscriptions, and accessories.
Compounded is a documentary series produced by Agate Street Studios. Company profiles summarize public record for editorial context and may be updated. This is not investment advice.
Notes from Andrew
Key takeaways and the research behind each company, sent the morning each episode drops.